On April 21st, CCTV's "Economic Information Daily Broadcast" launched a special report titled "Global Bestsellers Made in China". The report began by focusing on the flashlight industry in Xidian Town, our county, and aired three consecutive reports: "See My 72 Changes: Chinese Flashlights Shine Around the World", "Old Friends and New Faces: Braving the Canton Fair with Flashlights", and "Small Flashlights Light Up Big Industry: 'Chinese Quality' Stands Firm in Dubai, UAE Market", exploring the secrets behind the global success of Xidian flashlights.
The first report, "See My 72 Changes: Chinese Flashlights Shine Around the World", started with the product features, showcasing a variety of flashlights with different functions to the audience, and reported on the Xidian flashlight enterprises' emphasis on innovative research and development and investment in their products.
The second report, "Old Friends and New Faces: Braving the Canton Fair with Flashlights", centered on the Canton Fair, from the "old friends" who participated in the first chartered flight 25 years ago to the "new faces" making their debut at this year's fair, highlighting the continuous updates and iterations of Xidian-made flashlight products, and the unwavering belief in going global with their strength.
The final report, "Small Flashlights Light Up Big Industry: 'Chinese Quality' Stands Firm in Dubai, UAE Market", shifted the focus to the lighting market in Dubai, UAE, reporting on the success of Xidian flashlights in overseas markets.
As one of the largest flashlight production bases at the town level in China, Xidian Town's flashlight enterprises have, in recent years, continuously met the global consumers' demands through technological innovation and product creativity, winning the favor of customers. The mobile lighting products made in Xidian have occupied an important share in the global industry market. At least 6 to 7 out of every 10 flashlights exported from China are "Xidian-made".
"Global Bestsellers Made in China": In the first quarter of this year, China's trade in goods reached a new historical high. Among them, the export performance in March was particularly outstanding, with a year-on-year growth rate of 13.5%, far exceeding market expectations. The continuously rising growth curve is the trajectory of Chinese goods' strong overseas expansion. For this reason, the CCTV Finance Program Center launched the special report "Global Bestsellers Made in China", focusing on a series of "Made in China" products that have become global hits, showcasing China's stable export performance and strong resilience in foreign trade.